"It's really impossible to value things if there's an infinite amount of dollars." -

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Use of "ride-alongs" and controlled narratives ICE and HSI often engage in "ride-alongs," inviting specific media outlets to observe enforcement actions. This practice has been heavily criticized for controlling the narrative and often portraying the agencies' actions in a favorable light. Targeting "bad" immigrants: Reports from outlets like Fox News and NBC, which have participated in ride-alongs, have dutifully reinforced DHS's talking points that ICE only rounds up "egregious criminal alien offenders". This approach can misrepresent the full scope of enforcement actions. Ignoring context: In 2017, a CBS News reporter on a ride-along learned that the target of a predawn HSI raid had committed no crime other than being undocumented. The practice of focusing on specific, severe crimes while ignoring the broader context allows the agency to control the public perception of its mission. Official leaks for narrative control Government agencies, including intelligence services, have a documented history of strategically leaking information to journalists to advance their own narratives, and it is a common practice in Washington. Manipulating public opinion: In 2014, a Senate report revealed that the CIA leaked false information to the press to misrepresent the effectiveness of its enhanced interrogation program and to outshine the FBI. Settling turf wars: Agencies may leak information to undermine rivals within the government, using the media to frame conflicts in their favor. The 2014 report also found the CIA and FBI frequently fought turf battles over public credit and information. Testing ideas: Leaks can be used as "trial balloons" to gauge public reaction to a potential policy or idea without officially endorsing it. Projecting strength: The government can leak information about its own capabilities to send a message to foreign adversaries without a formal diplomatic announcement. Reasons for the perception of media as a PR agency: Government-sourced stories: A great deal of news, especially on national security and federal investigations, relies on briefings and leaks from officials. This can lead to narratives that align with government interests, as seen in the examples of the FBI, CIA, ICE, and HSI. Narrative shaping: It is well documented that governments engage in media manipulation to influence public opinion. Tactics include strategically leaking information, timing announcements, and staging events like "ride-alongs" to control the story. Access-based journalism: Reporters who rely on maintaining access to high-level officials for scoops may pull their punches on critical reporting. This can create a quid pro quo relationship where journalists are rewarded for favorable coverage.

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is this thing called fear propaganda