Simplify the massing; then add intentional complexity

Make it work in black and white before color.

If everything screams, nothing is heard.

Align structure, circulation, and light into one story

Design the section as carefully as the elevation

Reduce moves; make each gesture carry more weight

Tighten the grid, then allow controlled breaks

Draw less, think more, then draw precisely

Make it work in black and white before color.

Consistency is elegance.

Whitespace speaks too.

Use constraints as a design tool, not a limitation