Design the system, not just the facade.

Clarify the concept before refining the form

Create a clear threshold sequence: arrival, pause, entry

Clarify the concept before refining the form

Respect code and structure early; it will save the concept later

Check proportions at human scale, not just in render scale

Make it work in black and white before color.

Test the project in plan, section, and model—if one fails, all fail

Let the site lead the plan, not the ego

Balance repetition with one memorable moment

Typography is your load-bearing wall.

Grid is your structure; taste is your concrete.

Every decision needs a reason, not an excuse.