The past few years have given me a better understanding why manufacturers are seldom also retailers. And why advertising/marketing is frequently outsourced. I mean, it makes sense on paper, but actually living it makes it crisp. Focus, time and energy are already split between research, development, parts inventory, assembly & flashing, and product inventory. Adding in marketing/outreach (an entire field of its own), shop setup/maintenance/fees, order fulfillment, returns and exchanges... it's a lot. It makes more sense to focus on what you love and are good at, and do that. For some people, that's the social aspect, talking to people and such. For me, it's engineering and NOT talking to people. If I ever come across a fellow freedom lover who doesn't want to get bogged in technical details and just wants to put #FreedomTech into as many hands as possible, we'll make an amazing team.