Once the disruptors, Google and Amazon are now facing disruption themselves. Trying to stop decentralized ai-Commerce reminds me of Blockbuster trying to stop video streaming. Will consumers use their AI assistant for everything except shopping? Will they switch apps just for shopping? What do you think? "Amazon and Google are vying to build closed, data‑rich ecosystems that steer shoppers from discovery to checkout. This push comes as consumer trust in genAI is reaching a tipping point, with more people valuing AI product recommendations than the share who rely on the advice of family or friends." #aicommerce #commerce #genai https://www.emarketer.com/content/amazon-vs-google-genai-ecommerce-battle