After many years coaching airline pilot interviews, this is very similar to the “why should we hire you vs. the other candidates out there in the lobby?” Frame the question in that manner…”why should we hire you?” Reply with that thought in mind. Pro tip: First rule of answering; praise and build the other candidates applying for this scholarship. It lends humility right off the bat and shows how you’ll work well with others without saying it outright. Then you can get into why you deserve this scholarship/role.