At I joined Gareth from The Starting Block to discuss UK policy, media misinformation and the hype around Bitcoin treasury companies. We discussed how mainstream media has damaged Bitcoin’s reputation and public understanding of what it actually is, and how policymakers still lump Bitcoin in with crypto. That means a protocol with a scarce asset is still being treated the same as meme coins. This is why Bitcoin only advocacy is so important. has been fighting this for years on a shoestring budget. While dedicated groups struggle for funding, most corporate capital still seems to prefer generalised crypto lobby groups or more fashionable market narratives instead. In the treasury companies space, the concept has seen a massive wave of copycats emerge over the last 18 months and we have not weathered a full cycle. Many are still experimental financial engineering often involving dilution, leverage and yield chasing. The term is meaningless ... a coffee shop or dog groomer can now call themselves a treasury company just by holding some. Holding bitcoin on the balance sheet alone does not make a company special. There still needs to be a real business underneath it, otherwise bitcoin is being used as the marketing. B Hodl gets a special mention here as an example of a company holding bitcoin while actually building infrastructure and solving real problems. We need education, sound policy and real examples like this instead of more blurred lines with crypto or untested fiat games. Bitcoin benefits from corporate adoption, but not all adoption is equal. Full interview below.