I'll give a bit more credit to Apple up to twenty years ago that they were responsible for genuine technological advancement (at the cost of bruised ego and emotions, in addition to proper accreditation), and general iterative improvement up to fifteen. Since then, with few exceptions, Apple's primary M.O. has been profit and data extraction from those either too entrenched to painlessly move away, those who truly believe there's nothing designed better than the products Apple makes, or the willfully sycophantic retards.